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Rural Missouri Display Advertising Rate Card (PDF file - 1.7MB)

Advertising Rates (effective Jan. 1, 2008)

Minimum Size - 1 column inch
Color - $350 per color. $1,050 four-color
Tabloid Size Pages - 10 5/8 x 14 1/2
Image Area - 9 7/8 x 13 1/2 or 59 x 81 picas
Bleed Size - 10 3/4 x 15
Trim Size - 10 3/8 x 14 1/2
Printing - Offset process
Binding - Saddle stitched

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Mechanical Requirements

All ads should be made to fit the column widths listed below.
1 column: 2 1/4 or 14 picas wide
2 columns: 4 3/4 or 29 picas wide
3 columns: 7 1/4 or 44 picas wide
4 columns: 9 5/8 or 59 picas wide

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Advertising Materials
Digital ad files are required for all advertisements. Due to
variables in equipment, software and fonts, Rural Missouri
assumes no responsibility for errors in the output of digital ads.

Acceptable Formats (Macintosh Preferred)
• PDF •QuarkXpress • Pagemaker • Photoshop • Illustrator

The following files should be included
• Document file • All fonts required by the file. Include fonts
embedded in EPS files that have been used as graphics.• All
EPS and/or Tiff files.

Please be sure that...
• All colors and photos have been saved in CMYK mode • All
photo scans must be saved at a resolution of 266 dpi. • Images
should be scanned at a resolution of 300 dpi at 100% of the
final print size.

Closing Dates
Space must be reserved in writing by the 25th, two months preceding publication date. Advertising material is due by the 5th day of the month preceding publication date. Cancellations are not accepted after closing date.

Commissions & Payments
15 percent agency commission to recognized advertising agencies. Advertisers are required to pay in advance until credit is established.

Insert Rates
Insert rates are available upon request. Inserts must meet postal regulations and printer’s specifications. Content must meet standards of acceptability applied to all advertising.

Rural Missouri's Circulation— 540,000

Rural Missouri’s rates are based on an average monthly circulation of 510,000. With an estimated 2.5 Missourians reading each issue of Rural Missouri, our readership is 1.2 million.

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General Policies

Contract - Space covered by contract to be used within one year from date of first insertion. Contracts may be discontinued by either party on 30 days written notice, with payment for space used at the rate and terms covering such used space as printed herein.

Approval - All advertising subject to publisher’s approval. No alcohol, tobacco, employment, personal, diet/herbal or patent medicine advertising accepted. Electric equipment must be UL approved. Political advertising and new accounts must be paid in advance.

Advertiser’s Responsibility - All advertisements accepted and published entirely on the representation of the advertiser or his agent that they are properly authorized to use and publish all material in said advertisement; and publisher accepts all advertising copy on the understanding that the advertiser and his agent agree to indemnify and protect the publisher from all claims and expenses whatsoever that may arise from any use or alleged misuse or unauthorized use from any materials in said advertisements.

Contact
Mary Davis, Advertising Manager
P.O. Box 1645, 2722 E. McCarty
Jefferson City, MO 65101
573-659-3400   FAX 573-636-9499

National Advertising Representative - National Country Market represents Rural Missouri as well as 21 other rural electric publications.

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Rural Missouri is published by The Association of Missouri Electric Cooperatives

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Rural Missouri
P.O. Box 1645 • Jefferson City, Mo. 65102 (573) 635-6857, Ext. 3423

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